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The Orderly Conversation Podcast

Business communication exists to move business forward. All too often, this doesn’t happen effectively or efficiently. Meetings grind to a halt, presentations go off the rails, training sessions turn upside down, and everyone walks away frustrated. You and your business deserve better. This podcast offers communication solutions for business leaders, managers, and learning & development professionals that can be implemented in any organization with people on every rung of the corporate ladder. Dale Ludwig, Founder, and Greg Owen-Boger, VP, of Turpin Communication discuss their first book, “The Orderly Conversation,” which is the foundation of all their work as communication consultants, trainers, and coaches. Barbara Egel, writer, editor, and communication consultant conducts the interviews.Listen to this podcast and learn more at www.turpincommunication.com

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The Orderly Conversation Podcast

Storytelling for Business Results

March 05, 2020 • Dale Ludwig, Greg Owen-Boger, & Barbara Egel • Episode 7

Most people agree that storytelling can be an effective communication tool. Stories communicate emotions, personalize events, make complicated concepts clear, and build relationships. However, traditional storytelling approaches tend to be too complicated because they are based on a literary approach. We shouldn’t expect businesspeople to be professional storytellers, so a simplified approach is necessary. Listen in as Dale and Greg discuss their unique take on storytelling and how to simplify the process.

Key concepts in this episode include

A simplified story definition: Stories describe events that happened (or could happen) at another time or in another place. Business stories are always part of a larger conversation and are told with specific intent.
Stories may be planned or told spontaneously. Regardless, they should always be told with intent and within the context of the conversation taking place.
For people who shy away from telling stories, it’s important to realize that people tell stories all the time. The difference between those stories and effective business stories is intent.
When crafting a story, identify the raw materials, then dial up or dial down various elements in order to shape the story.
Always wrap up your stories by explaining why you wanted to tell the story. This provides the story’s intent.

Resources:
What We Wish Everyone Knew About Storytelling

Storytelling Workshops:

ABOUT TURPIN COMMUNICATION
Turpin Communication is a business communication training company. We build the skills presenters, meeting facilitators, and trainers need to achieve their goals, work more efficiently, and grow leadership capabilities. Our process is about simplification and personalization. We untangle confusing assumptions, clarify fuzzy definitions, and reject the tyranny of generic rules.

As communication trainers and coaches, Dale and Greg help businesspeople, or as they call them “Busy People at Work,” communicate more effectively and efficiently. They do that in workshop settings and private coaching sessions.

Learn more at www.turpincommunication.com